EP 1502 Osamah Alawwam - Building The Roasting House - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 2nd of a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia. This series first aired on the Map It Forward Middle East Podcast.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

In this episode of the podcast series, Lee and Osamah discuss how he built the Roasting House business with a vision to elevate coffee standards and spread specialty coffee culture.

From starting with a small shop to creating a community-driven coffee scene, Osamah shares insights on the role of education, market research, and the impact of the Saudi Vision 2030 on business development.

Join us as we explore the challenges and triumphs of establishing a successful coffee business in the Middle East.

The Daily Coffee ProLee Safar9 December 2025the daily coffee pro, Lee Safar, osamah Alawwam, the roasting house, saudi arabiaComment

1031 Osamah Al Awwam Live at WOC Dubai - The Daily Coffee Pro Podcast

Map It Forward and DXB Live is proud to present a selection of podcast episodes that were live-streamed from the show floor at World of Coffee Dubai 2024 on Jan 21-23 2024. In this series, we asked the question "How do we empower the coffee industry in 2024?". The guests were sublime, and the conversation was amazing!

Our guest for this 9th episode of the podcast series is Saudi-based coffee entrepreneur, Osamah Al Awamm from Roasting House.

Connect with Osamah at https://www.linkedin.com/in/oalawwam/

#773 World Of Coffee Dubai 2023: Osamah Alawwam | The Daily Coffee Pro Podcast

Welcome to the 5th episode of The Daily Coffee Pro Podcast live series from World of Coffee Dubai with our guest, Osamah Alawwam https://www.instagram.com/oalawwam/ - the owner of Saudi-based coffee roasting company, The Roasting House https://www.instagram.com/roastinghousesa/

Join host Lee Safar as she explores "The Future of Specialty Coffee in the Middle East" with esteemed guests (17 in total) from around the world who joined us live as the official podcast partners for World of Coffee Dubai, and recorded podcast episodes from the show floor.

This is an excellent opportunity for coffee enthusiasts, industry professionals, and anyone interested in the world of coffee to learn, gain insight, and grow in knowledge about the fastest-growing coffee industry in the world - the Middle East.

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