Opening a small business in the coffee industry seems fun and exciting, and it is! It’s also exhausting and filled with blind spots that leave you little to no energy (or budget left) to focus on a plan to get new customers through the doors and to your digital assets. Brand exposure, lead generation, and sales conversation are all a part of the strategy to acquire new customers i.e. a Customer Acquisition plan. In this episode of the podcast, we’ll go deep into why you need one!
In a previous episode of the podcast, we recently spoke about the importance of having a website if you’re a small business. In this episode of the podcast, we want to discuss the importance of Search Engine Optimization (SEO) and why it should be a focus of your website traffic generation strategy.
Read MoreKunaal Singh is a long-time professional specialty coffee barista based in Sydney, Australia. Check out his Instagram @kunsin to be taken on beautiful coffee and food adventures around Sydney.
Read MoreGarrett Oden is a copywriter and coffee marketing consultant based in Austin, Texas. You can visit his website here: https://coffeemarketingschool.com/
Read MoreJethro Sepulveda is an Architect and co-owner of multi-location cafe and roasting brand, Das Cortez, as well as the coffee tasting room, Baristas Bravos based in Tijuana, Mexico.
Read MoreDiego and Fabiola Baraona are 6th generation coffee producers on the Los Pirineos Estate in El Salvador and the children of Gilberto Baraona who recently passed from COVID. Connect with Diego and Fabiola on Instagram @lospirineoscoffee
Read MoreSara Alali is a coffee professional and business owner in Riyadh, Saudi Arabia. Sara is also the host of the new MAP IT FORWARD Middle East Podcast released in Arabic across the Middle East region on March 7th through podcast listening apps and on the MAP IT FORWARD Youtube channel, each weekday in the region.
Read MoreToday on the last episode of 2020 for the MIF podcast we're joined by 6 of the 7 members of one of our MIF Leadership Mastermind Groups: Angelo De Blasio and Matteo Giordano from Pane e Latte in Adelaide, Australia, Jethro Sepulveda from Baristas Bravos and Das Cortez in Tijuana, Mexico, Kristina Orchard from Altitude, a cafe in QLD, Australia, and Jimmy Canali from Starbucks now based in Colorado, USA. MAP IT FORWARD Online Group Mastermind Coaching available in Coffee Roasting and Leadership/Business Development at www.mapitforward.org/groupcoaching.
Read MoreAndrew Hetzel is an agricultural value chain and trade specialist currently focused on coffee in PNG. https://www.coffeestrategies.com/
Read MoreBuying social media followers for your coffee brand comes with pros and cons. In this episode of the podcast, we'll explore what they are and what to consider if you're thinking about it.
Read MoreCommunication skills are a game-changer for those who learn, practice, and lean into the discomfort of engaging in difficult conversations. Assertiveness is the practice of clear, concise, and fair communication that is respectful of your rights as the communicator while also being respectful of the rights of the person(s) you're communicating with. As times shift and the landscape changes in the coffee industry, assertiveness may be the tool to help you navigate this new territory in the new coffee industry.
Read More2020 is revealing a time of cultural, political, economic, and governmental revolutions all happening at different paces. Far too often we can avoid getting involved in voting and understanding politics because we either feel that we're uninformed or we feel that our vote won't count. Let's have a chat about why you should exercise your right to vote no matter how challenging the obstacles are ahead of you. PLEASE, exercise your voice with your vote!!
Read MoreWe're hearing many cafe owners complaining about the challenges in trying to find staff in the middle of a global pandemic. Having a strategic approach to firing for your coffee focused business is important. We explore it in this episode of the podcast.
Read MoreJames Hoffmann is a coffee Youtuber, co-owner of Square Mile Coffee Roasters, World Barista Champion 2007, and Author. www.jameshoffmann.co.uk
Read MoreWe're hearing many cafe owners complaining about the challenges in trying to find staff in the middle of a global pandemic. Having a strategic approach to firing for your coffee focused business is important. We explore it in this episode of the podcast.
Read MoreJonas Ferraresso is a Coffee Agronomist, coffee farmer, roaster, cupper, barista, independent writer, lecturer, and coffee consultant. www.instagram.com/jonascoffeeagronomist
Read MoreFatigue, we're all feeling it no matter how motivated or unmotivated we are about the future. 2020 isn't letting up and we'll be dealing with the fallout of it for several years to come in our personal and professional lives. In this episode of the podcast, we'll talk about some resources to help you re-energize yourself and manage the fatigue you're experiencing.
Read MoreAs the unrelenting tsunami that is 2020 rages on and continues to deliver its challenges, there is one asset that, if you had invested in, is paying dividends well beyond our wildest dreams. Can you guess what that is? Check out this episode of the podcast to find out more.
Red Table Talk conversation with Brene Brown https://www.facebook.com/watch/?v=1413137392209660
Unlocking Us with Brene Brown Podcast. Episode- On My Mind: RBG, Surge Capacity, and Play as an Energy Source: https://podcasts.apple.com/us/podcast/unlocking-us-with-bren%C3%A9-brown/id1494350511?i=1000492211829
Jordan Peterson, 12 Rules for Life - https://www.jordanbpeterson.com/12-rules-for-life/
In an effort to encourage more people to open small businesses in the coffee industry when they're more likely to succeed, here are 6 ways you'll know you're ready to go ahead with opening a coffee small business.
Red Table Talk conversation with Brene Brown https://www.facebook.com/watch/?v=1413137392209660
