Posts tagged pricing your coffee
EP 498 - It’s Not All Doom and Gloom for Coffee (The Daily Coffee Pro Podcast by MAP IT FORWARD)

When we look at the future of the coffee industry and take into account the challenges ahead, e.g. lower than usual supply, inflation, logistical issues, labour shortages, etc., it's easy to think that there's a lot of doom and gloom ahead. In this episode of The Daily Coffee Pro by MAP IT FORWARD we're exploring an alternative perspective and how you and the stakeholders in your value chain (including your customers) could benefit from the challenges ahead.

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EP 497 - Automation in Coffee Could Be Your Solution (The Daily Coffee Pro Podcast by MAP IT FORWARD)

With labour shortages arguably here to stay in the hospitality industry, could automation be a valid solution for all the challenges that come with not being able to find staff? Let's deep dive into that in this episode of The Daily Coffee Pro by MAP IT FORWARD.

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EP 496 - Think Outside of the Box - Become a Coffee Consultant (The Daily Coffee Pro Podcast by MAP IT FORWARD)

Traditionally when we think of coffee consultants we think of how they might advise a cafe owner or a roasting company. There are opportunities to re-purpose your skills as a coffee professional inside and outside of the coffee industry if you're prepared to be creative and do the work to build something that could be valuable to many. Find out more in this episode of The Daily Coffee Pro or consider joining our next coffee consultant's 6-week workshop at https://mapitforward.org/coffeeconsultantmastermind.


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EP 495 - The Major Disruptors to the Coffee Industry in Q4 2021 (The Daily Coffee Pro Podcast by MAP IT FORWARD)

As we enter into the final quarter of 2021, there are three main factors that I believe will most shape the landscape - 1. The pandemic 2. Logistics, and 3. The global economy. None of these are new variables to have played a role in shaping 2021 however all are lining up to become more major disruptors at this stage of the year than has been anticipated.

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EP 494 - Is an "All Women's" Group in Coffee Sexist? (The Daily Coffee Pro Podcast by MAP IT FORWARD)

A recent email to come to the podcast included the question "Why aren't women's groups in coffee considered sexist, but if an all men's group got together it would be considered sexist?". In this episode of The Daily Coffee Pro by MAP IT FORWARD we take a look at some ways to break down and explore this question.


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EP 493 - A Question About Gender Pronouns in Coffee (The Daily Coffee Pro Podcast by MAP IT FORWARD)

Recently we received an email that asked two questions, one of which was "Please explain why I have to use these weird gender pronouns with made-up words". I am not an expert on the subject but I will happily share my thoughts on the subject as best as I can in this episode of The Daily Coffee Pro by MAP IT FORWARD available on podcast listening apps and our Youtube channel.

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EP 492 - The Global Coffee Townhall (The Daily Coffee Pro Podcast by MAP IT FORWARD)

MAP IT FORWARD is proud to present our largest event for 2021, the Global Coffee Townhall - and open forum discussion in 4 different languages across 4 different events. All discussions will be unified around one question - "What needs to change in the coffee industry in 2021 and beyond. For details, you can head to https://mapitforward.org/globalcoffeetownhall and pre-register for the event. More details coming very shortly on our mailing list, and socials on @imapitforward and @mapitforwardmiddleeast

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EP 491 - Vaccine Passports and the Coffee Industry (The Daily Coffee Pro Podcast by MAP IT FORWARD)

In this episode of The Daily Coffee Pro by MAP IT FORWARD we're exploring the unintended consequences of the pressures being placed on hospitality venues to police vaccine passports for their potential customers and how this puts our industry in the middle of situations we haven't asked to be responsible for policing.

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EP 489 - Should You Sell “Infused” coffees? (The Daily Coffee Pro Podcast by MAP IT FORWARD)

The terms "fake coffee" and "infused coffee" have been thrown around to describe green coffees where fruit and spices have been added to the fermentation tanks as food sources during coffee production. These are coffees are rapidly growing in popularity to consumers who are happy to pay higher prices for them over their usual coffees simply because they're more interesting. Recent conversations in the industry have hijacked that narrative to make it about the use of these coffees in competitions. Let's resist the urge to allow that to happen and think independently about the benefits of championing these coffees in the market and offering them to our customers.

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EP 488 - Winter is Coming …Again! (The Daily Coffee Pro Podcast by MAP IT FORWARD)

Having just come to the end of our winter in the southern hemisphere, I can tell you that, thanks to the Delta Variant of the COVID-19 virus, this has been a brutal season for small business owners. The summer that preceded it was pretty glorious - everything was open, cafes and roasters were doing well, and Australia was predominantly COVID-free. For those of our friends in the northern hemisphere coming into Autumn/fall...are you preparing your businesses to adapt to the potential for rapid changes that may be caused by COVID over the coming winter? How are you differentiating yourself to have a unique selling proposition to keep your customers engaged? Check out this episode of The Daily Coffee Pro for tips.

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EP 487 - Latte Art is Fun But... (The Daily Coffee Pro Podcast by MAP IT FORWARD)

Latte art is a lot of fun! So are the gatherings that happen in our industry around latte art. Recently I got asked a question that has been ringing in my head for years so when someone else asked it I thought it was time to talk about it. "Why when we hold a latte art throwdown it's a packed event but when we hold educational events or talks with producers only a tiny fraction of those people show up?". Let's explore what happens when an industry focuses most of its socialising around these events, ignores other events, and what happens when all the events are taken away (e.g. if a pandemic were to happen).

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Sebastian Vibe-Petersen (Automation in Coffee) #144 (The MAP IT FORWARD Coffee Industry Podcast)

Sebastian Vibe-Petersen is a part of the leadership team at Scandanavian company Scanomat (automated coffee brewing manufacturers), Topbrewer, and coffee roasting company Amokka. Find out more about Scanomat at https://www.scanomat.com/

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EP 486 - Adapt or You’ll Have to Close (The Daily Coffee Pro Podcast by MAP IT FORWARD)

So much is changing all at once in the world. Problems from 24 months ago that you thought you could ignore in your business or profession in the coffee industry continue to get magnified and are calling you to finally address them. The solutions to those challenges have now changed because the landscape of the industry (and the world) has changed. Businesses that fail to adapt where it makes sense run the risk of not surviving these tumultuous times.

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EP 485 - How Far Does Your Coffee Network Stretch? (The Daily Coffee Pro Podcast by MAP IT FORWARD)

How many people do you meaningfully connect with and learn from outside of the section of the coffee supply chain that you participate in? Check out this episode of The Daily Coffee Pro to find out why more than ever, this could be an influencing factor of your success as a business or professional in the coffee industry.

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EP 484 - A New Question for Employers in Coffee (The Daily Coffee Pro Podcast by MAP IT FORWARD)

Recently on The MAP IT FORWARD Podcast, Melissa Flores from Tijuana, Mexico hosted a conversation with Yarismeth Barrientos from Mexico City in Spanish (https://mapitforward.org/podcasts/142-yarismeth-barrientos). The conversation was super insightful and highlighted the common challenges experienced by cafe owners and baristas across the world. In the flow of the discussion though there was a question that Yarismeth brought to the discussion that I'd never heard discussed in the public domain in our industry. A question that should become the benchmark for a business's employee success planning over time. Check out this episode of The Daily Coffee Pro by MAP IT FORWARD to find out what it is.

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EP 483 - Inspiration in Other Industries (The Daily Coffee Pro Podcast by MAP IT FORWARD)

Most of the influential innovations of the past 10 years in the coffee industry have come from the adaptation of technologies used in other industries. With the world changing so rapidly (e.g. technology, culture, society, supply chain, etc.) the individuals and businesses in coffee find inspiration from other industries to solve problems are likely to succeed the most in our industry. Looking within the industry for solutions to problems that have existed for decades, simply leaves us reinventing the wheel again and again.

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EP 482 - We’re Changing Our Business Model (The Daily Coffee Pro Podcast by MAP IT FORWARD)

MAP IT FORWARD is choosing a new business model and we’re nervous as hell about it but excited all at the same time! It involves you and we’d love to know what you think! Check out this episode of The Daily Coffee Pro Podcast to find out some of the details and give it a thumbs up if you like the idea.

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EP 481 - Are $10 Lattes in Our Future? (The Daily Coffee Pro Podcast by MAP IT FORWARD)

Over the past 5 months, we've been asking you to prepare to increase your prices in alignment with inevitable inflation. Some people said it wouldn't happen while others thought it would come and go quickly. Well, inflation is here and we don't know when it's going to stop. Together with all the other issues driving the price of coffee up (freight, low coffee yields, C-Market, etc), going into your COGS to salvage your profit margins is no longer a possibility if you want to stay in business given the already razor-thin margins we operate on as an industry. It's time to raise prices. Will we see $10 lattes...maybe!

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