EP 1245 Ana Donneys - The Future For Coffee Farmers Is Changing - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana discuss the critical importance of regenerative farming for the future of coffee production amidst climate change and market volatility.

The conversation covers the increasing consumer demand for high-quality coffee, the challenges of growing Arabica beans, and the potential rise of Robusta coffee.

Ana shares her optimism and belief in the power of relationships and direct connections within the coffee industry.

The episode also explores the impact of major market players, such as Luckin Coffee and Starbucks, on coffee prices and supply.

As the coffee sector faces unprecedented changes, the emphasis on regenerative agriculture and sustaining farmer livelihoods becomes crucial.

This insightful discussion aims to inform and inspire both coffee producers and consumers about the evolving landscape of the coffee industry.

EP 1244 Ana Donneys - The Impact of the C-Market on Coffee Producers - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana dive deep into the challenges facing coffee producers in today's volatile market. They discuss the drastic price changes in the coffee futures market and its impact on the coffee supply chain.

From the historical context leading up to the current crisis to the everyday struggles and anxieties faced by producers like Ana, this episode uncovers the harsh realities of the coffee industry.

Also examined the contributing factors such as climate change, labor shortages, and the impact of global events like the pandemic and the Russia-Ukraine war.

Amidst all this turmoil, the importance of sustainable relationships and realistic pricing is emphasized as potential solutions.

Additionally, this episode highlights perceptions of greed among coffee producers and aims to clarify the bigger picture affecting the entire supply chain. Don’t miss the riveting discussion on what the future holds for the coffee industry.

EP 1243 Ana Donneys - Gen Z Coffee Farmers are Changing the Game - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana explore the challenges and opportunities in the coffee industry from the perspective of a modern coffee farmer.

Ana shares her experiences dealing with fluctuating markets, unscrupulous buyers, and the shift in generational attitudes towards valuing quality over cost.

She also discusses the importance of building sustainable and equitable relationships within the coffee value chain.

This episode highlights how the new generation of coffee producers, armed with advanced education and innovative approaches, are revolutionizing the industry.

Ana's journey and the vital partnerships she built with importers like Yellow Rooster and Belco underscore the episode.

Additionally, this episode includes insights into maintaining hope in uncertain times and making strategic partnerships that align with core values. Get an in-depth view of the economic and emotional landscape of coffee production in today's world.

EP 1242 Ana Donneys - Market Volatility For Coffee Farmers - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana from discuss the current market volatility in the coffee industry.

Ana explains how market uncertainty and price fluctuations have impacted coffee producers, especially small to medium-sized farms.

She shares insights into the difficulties faced by farmers, such as the struggle to forecast market demands, price drops, and the inability to hold onto their harvest due to financial constraints.

The episode also highlights the issue of defaulting on contracts and the broader economic and environmental challenges such as climate change and the impact of La Nina.

Ana provides a glimpse into the resilience and adaptive strategies of coffee producers, mentioning efforts towards regenerative practices and sustainable farming.

The episode underscores the importance of relationships within the coffee community and the potential future role of younger generations in shaping the industry.

Special thanks to Angel Barrero for his role in connecting the coffee community.

EP 1241 Ana Donneys - Is This a Moment For Coffee Farmers? - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

In this episode of The Daily Coffee Pro by Map It Forward, Ana shares her journey as a fifth-generation coffee producer from Quindío, Colombia, the challenges of entering the industry during market lows, and her determination to innovate and sustain her family legacy.

The conversation delves into the highs and lows of her first five years, the impact of market prices on her business, and the importance of building strong, lasting relationships in the specialty coffee sector.

This episode also highlights the challenges of 2020, the significance of direct trade relationships, and the transformative effects of market volatility in 2024.

Join us for an insightful discussion on the future of coffee production and the resilience required to thrive in the industry.

EP 1200 Murilo Bettarello - This Project Is Important For Everyone In Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is an Agricultural Engineer, consultant, and coffee farmer, Murilo Bettarello from Brazil. Murilo will be a trainer for our "Introduction to Regenerative Coffee Farming" online workshop series.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative agriculture in coffee farming and Murilo highlights the significance of knowledge exchange among farmers to avoid past mistakes and improve practices efficiently.

With workshops planned in English, Spanish, and Portuguese, this project aims to provide foundational knowledge on regenerative coffee farming and foster resilience against climate challenges.

Murilo emphasizes the need for healthy soil, technical assistance, and independent farming practices to sustain coffee production and combat environmental issues.

The episode encourages coffee producers and industry stakeholders to engage in these educational initiatives for a sustainable future.

EP 1199 Angela Barrero and Carlos Ordoñez - Regenerative Ag Guarantees Coffees Future - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests on the podcast today are Angela Barrero from Bodega de la Finca and Carlos Ordoñez from Grupo Monteverde in Colombia.

Angela is a coffee and cocoa producer specializing in regenerative agriculture and Carlos is an agronomist from the National University of Colombia with over 40 years of experience in the organic fertilizer sector, producing fertilizers through composting and vermiculture.

Angela and Carlos are trainers for our "Introduction to Regenerative Coffee Farming" online workshop series happening in late October 2024.

In this episode of The Daily Coffee Pro by Map It Forward, Lee Safar dives into the transformative power of regenerative coffee farming with guests Angela Barrero and Carlos Ordóñez.

Angela, a third-generation coffee farmer, and Carlos, an agronomic engineer with 45 years of experience, share their journey of revitalizing their farms using regenerative agriculture techniques.

They discuss the phases of their upcoming workshops designed to teach coffee producers how to restore soil health, reduce costs, and achieve sustainability.

Through real-life examples, they highlight the importance of integrating traditional methods with modern technology to ensure a thriving ecosystem and food sovereignty.

This episode is a must-watch for coffee producers looking to secure their industry's future and learn practical ways to apply regenerative agriculture.

EP 1198 Felipe Croce - Regenerative Ag Is Working - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Felipe Croce from FAF Coffees in Brazil. Felipe will be a trainer for our "Introduction to Regenerative Coffee Farming" online workshop series.

In this episode, Lee and Felipe discuss the urgent need and transformative potential of regenerative coffee farming.

As climate change accelerates, traditional monoculture methods are failing.

Felipe explains the contrasts between conventional, regenerative, and agroforestry approaches, highlighting the importance of a collective movement toward sustainability and resilience.

This episode also covers the dire climatic challenges facing Brazilian coffee farms and the invaluable role that regenerative practices play in combating these issues.

Learn about the upcoming three-phase regenerative coffee farming workshop launching in October, and how it aims to turn the tide for coffee producers worldwide.

Don't forget to check out Map It Forward's mastermind groups for 2024, designed to support coffee business owners through strategic planning and growth.

Visit our website for more details and to register for the workshop. Join us in this crucial conversation and become part of the movement for a sustainable coffee future.

EP 1197 Lee Safar - "We Have An Announcement" - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Today we have an announcement about the first phase of a 3 phase project presented by Map It Forward focused on Regenerative Ag for Coffee Producers and the wider coffee industry.

In this episode, Lee will talk about the project, how it came together, and all the things you need to know about this exciting movement.

Phase 1 is launching Oct 28, 29, and 30 when Map It Forward is proud to present the first of its kind, live online event titled "Introduction to Regenerative Coffee Farming".

This workshop will be broadcast live in English, Spanish, and Portuguese to help coffee producers (and the rest of us in the coffee industry) understand Regenerative Ag and how to implement it so that coffee farmers stand a chance at surviving these brutal weather conditions long into the future.

This live online presentation will be led by highly specialized and experienced Agronomists, coffee producers, and agricultural engineers who have worked transforming farms from conventional farming to regenerative farms and agroforestry around the world.

Tickets are $10 for coffee producers and $150 for everyone else. When you pay $150, you are purchasing one ticket for yourself and paying it forward to 14 coffee producers who don't quite have the funds to pay for their own tickets.

Not only does your ticket give you access to the workshop but it also gives you access to newly formed WhatsApp groups where people can continue exchanging information and ideas.

Purchase tickets here: https://www.eventbrite.com.au/e/introduction-to-regenerative-coffee-farming-tickets-1032555741017

Each episode of the following series will be with a different trainer from the "Introduction to Regenerative Coffee Farming" happening in October.

Our trainers:

1. Felipe Croce (English and Portuguese)

2. Angela Barrero (English and Spanish)

3. Murilo Bettarello (English and Portuguese)

4. Carlos Ordoñez (Spanish)

5. João Araujo (Portuguese)

EP 1196 Pedro Manga - What's At Stake If EUDR Fails - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this final episode of The Daily Coffee Pro by Map It Forward for this series, Lee and Pedro discuss the stakes of the new EUDR regulations and what failure might look like, emphasizing the importance of traceability, transparency, and responsible practices in the coffee industry.

Learn why compliance is essential and discover how this legislation could impact coffee prices, supply chains, and overall market dynamics.

Pedro also addresses the potential benefits and challenges for coffee producers, the role of deforestation in the industry, and the broader implications for other agro commodities.

This episode is brought to you by Map It Forward's workshop, "It's Time to Become a Coffee Consultant.

EP 1195 Pedro Manga - The Benefits of EUDR - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pedro discuss the European Union Deforestation Regulation (EUDR) and its impact on the coffee industry.

They delve into the significant penalties for non-compliance, the responsibilities of roasters and importers, and who stands to benefit from these regulations.

Lee and Pedro also explore the current market dynamics, potential shifts towards instant coffee, and the challenges faced by responsible supply chains.

This insightful discussion is part of a five-part series focused on EUDR from a coffee trader's perspective.

EP 1194 Pedro Manga - Is EUDR An Opportunity For Greenwashing? - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and guest Pedro Manga from Caravela Coffee delve into the complexities of the European Union Deforestation Regulation (EUDR).

They discuss the impact of coffee farming on deforestation, the potential for greenwashing within sustainability practices, and how the EUDR aims to address these issues.

The conversation covers the implications for coffee producers, exporters, and consumers, as well as the challenges faced in the global coffee supply chain.

Pedro provides insights on how to mitigate deforestation and emphasizes the need for greater transparency and responsible consumption.

Learn more about the role of certifications, compliance, and the future of sustainable coffee farming as global regulations evolve.

EP 1193 Pedro Manga - The Mechanics of EUDR - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pedro deep dive into the complexities of EUDR (European Union Deforestation Regulation) to clarify that EUDR is a due diligence process, not a certification, and discuss the responsibilities of different parties in the coffee supply chain to ensure coffee is deforestation-free.

They also explore the mechanics, uncertainties, and potential impacts of EUDR on coffee exporters and importers, as well as the challenges faced by producers.

Additionally, the episode highlights the confusion around instant coffee's exclusion and the importance of rigorous data collection and risk assessment.

EP 1192 Pedro Manga - EUDR, The Unintended Consequences - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this week is Pedro Manga from Caravela Coffee. Pedro is a Sustainability and Impact Advisor and in this series, we'll discuss EUDR from a coffee trader's perspective.

In this episode of the series, Lee and Pedro discuss the European Union Deforestation Regulation (EUDR). They explore the regulation's intended and real impacts on the coffee industry, including the challenges of execution and the potential consequences.

Pedro sheds light on Caravela’s vertically integrated operations and their focus on transparency and traceability.

They also address the fear and uncertainty surrounding EUDR, the necessity of systemic approaches, and the current state of preparation as the regulation's implementation looms.

EP 1191 David (Rabbithole) Lalonde - The Future of Values Driven Coffee Businesses - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this final episode of The Daily Coffee Pro series with David Rabbithole, David shares his personal insights on how focusing on values can foster customer loyalty, sustainable growth, and long-term industry change.

The conversation explores the challenges and benefits of prioritizing values over mere profitability, touching on issues like commodification, supply chains, and accountability.

Lee and David also discuss the concept of degrowth, the role of employees in supporting ethical businesses, and the significance of open communication and questioning industry norms.

Sponsored by 'Map It Forward,' this episode is a must-watch for anyone passionate about transforming the coffee industry from within.

EP 1190 David (Rabbithole) Lalonde - The Intersection Between Coffee and Politics - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and David delve into the intersection of politics and the coffee industry.

They discuss how global politics, socio-economic inequalities, and systemic injustices impact coffee production and trade.

David challenges the coffee industry's values, highlighting the lack of response to global crises such as the genocide in Palestine, and criticizes the power imbalance perpetuated by industry practices like cup scoring.

They also explore the political influence within industry organizations like the SCA and emphasize the importance of values-driven business practices.

Lee and David urge the coffee community to become more politically aware and advocate for fairer practices across the entire supply chain.

EP 1189 David (Rabbithole) Lalonde - Coffee Prices Based On Values - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and David dive into the complex world of coffee pricing and values-driven business strategies by discussing the importance of relationships in the coffee supply chain, from producers to importers, and how these connections impact pricing decisions.

Tune in for insights on navigating the challenging times in coffee, the importance of strategic partnerships, and what's next in the intersection of politics and coffee.

Don't forget to subscribe, like, and share this episode. For more details, check the show notes.

EP 1188 David (Rabbithole) Lalonde - The Reality For Values Driven Roasteries - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and David continue the discussion about running an independent, values-driven coffee roastery during challenging times.

They explore the multifaceted coffee crisis affecting producers and consumers, and David shares his approach to building stable, long-term relationships with coffee farmers to ensure quality and sustainability.

Learn about the importance of a buying philosophy, the impact of market fluctuations, and how to future-proof your coffee business.

Don't miss valuable insights into the economics and ethics of the coffee supply chain.

EP 1187 David (Rabbithole) Lalonde - Build An Ethical Coffee Roastery - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.

David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and David discuss the importance of running an independent values-driven coffee roastery during challenging times.

They delve into the significance of acting upon knowledge that affects farmers, the industry, and the planet.

The conversation also explores the difficulties and rewards of maintaining consistent, values-aligned relationships with coffee suppliers.

Don't miss this insightful discussion on aligning business practices with strong ethical values and navigating the complexities within the coffee sector.

EP 1186 Camila Khalife - The Assumption Often Made About Coffee Producers - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this next series is Camila Khalife, an impact and communications specialist in the coffee sector as well as the creator of the meme account @concaradecafe that speaks about social and economic justice for coffee producers and women in origin countries.

The discussion in this series is focused on answering the question "Where Is The Privilege In Coffee?".

In this final episode of the five-part series. Camilla and Lee discuss the assumptions and privilege surrounding coffee producers.

They challenge viewers to ask questions and listen to producers to understand their unique needs and circumstances.

The episode emphasizes the importance of respectful and dignified relationships between all parties in the coffee industry, especially as producers face increasing challenges from climate impacts and market pressures.

Additionally, the episode highlights the necessity for more meaningful dialogue and understanding to support producers effectively.

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