EP 1200 Murilo Bettarello - This Project Is Important For Everyone In Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is an Agricultural Engineer, consultant, and coffee farmer, Murilo Bettarello from Brazil. Murilo will be a trainer for our "Introduction to Regenerative Coffee Farming" online workshop series.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative agriculture in coffee farming and Murilo highlights the significance of knowledge exchange among farmers to avoid past mistakes and improve practices efficiently.

With workshops planned in English, Spanish, and Portuguese, this project aims to provide foundational knowledge on regenerative coffee farming and foster resilience against climate challenges.

Murilo emphasizes the need for healthy soil, technical assistance, and independent farming practices to sustain coffee production and combat environmental issues.

The episode encourages coffee producers and industry stakeholders to engage in these educational initiatives for a sustainable future.

EP 1199 Angela Barrero and Carlos Ordoñez - Regenerative Ag Guarantees Coffees Future - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guests on the podcast today are Angela Barrero from Bodega de la Finca and Carlos Ordoñez from Grupo Monteverde in Colombia.

Angela is a coffee and cocoa producer specializing in regenerative agriculture and Carlos is an agronomist from the National University of Colombia with over 40 years of experience in the organic fertilizer sector, producing fertilizers through composting and vermiculture.

Angela and Carlos are trainers for our "Introduction to Regenerative Coffee Farming" online workshop series happening in late October 2024.

In this episode of The Daily Coffee Pro by Map It Forward, Lee Safar dives into the transformative power of regenerative coffee farming with guests Angela Barrero and Carlos Ordóñez.

Angela, a third-generation coffee farmer, and Carlos, an agronomic engineer with 45 years of experience, share their journey of revitalizing their farms using regenerative agriculture techniques.

They discuss the phases of their upcoming workshops designed to teach coffee producers how to restore soil health, reduce costs, and achieve sustainability.

Through real-life examples, they highlight the importance of integrating traditional methods with modern technology to ensure a thriving ecosystem and food sovereignty.

This episode is a must-watch for coffee producers looking to secure their industry's future and learn practical ways to apply regenerative agriculture.

EP 1198 Felipe Croce - Regenerative Ag Is Working - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Felipe Croce from FAF Coffees in Brazil. Felipe will be a trainer for our "Introduction to Regenerative Coffee Farming" online workshop series.

In this episode, Lee and Felipe discuss the urgent need and transformative potential of regenerative coffee farming.

As climate change accelerates, traditional monoculture methods are failing.

Felipe explains the contrasts between conventional, regenerative, and agroforestry approaches, highlighting the importance of a collective movement toward sustainability and resilience.

This episode also covers the dire climatic challenges facing Brazilian coffee farms and the invaluable role that regenerative practices play in combating these issues.

Learn about the upcoming three-phase regenerative coffee farming workshop launching in October, and how it aims to turn the tide for coffee producers worldwide.

Don't forget to check out Map It Forward's mastermind groups for 2024, designed to support coffee business owners through strategic planning and growth.

Visit our website for more details and to register for the workshop. Join us in this crucial conversation and become part of the movement for a sustainable coffee future.

EP 1151 Felipe Croce - Surviving in Coffee Through Till 2025 - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this final episode of a compelling five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Felipe discuss the trajectory of the specialty coffee industry as they dive deep into capitalism's impact on coffee, the importance of transparency and values-based business, and the future of coffee pricing and quality.

Felipe shares strategies for managing market volatility and emphasizes the need for a unified movement in the coffee industry that reconnects with community and combats commoditization.

Lee also highlights the importance of integrity and authenticity in the industry amidst rising corporate influences.

This episode is an insightful dialogue on sustaining the specialty coffee sector through conscious business practices and community engagement.

EP 1150 Felipe Croce - The Role of the Middle Man in the Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe explore how various coffee market scenarios impact the middleman, including green traders and buyers.

They discuss the challenges faced by importers and exporters, the importance of relationships in the coffee industry, and how roasters can navigate future market volatility.

This episode also highlights the evolving dynamics between roasters and coffee producers, the significance of contracts, and the value of human relationships in the coffee supply chain.

EP 1149 Felipe Croce - Understanding The Coffee Market Scenarios Ahead - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of the podcast series join Lee and Felipe as they dive deep into the complex world of coffee economics and logistics and discuss four potential market scenarios and their impacts on coffee producers and the specialty coffee industry.

The conversation covers the challenges of keeping up with demand, the struggle for labor, the importance of understanding market trends, and the implications of high coffee prices.

Discover strategies to navigate these scenarios and protect your business, whether you're a producer, roaster, or cafe owner.

EP 1148 Felipe Croce - Adapting to the Coffee Market's Uncertain Future - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.

Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.

This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.

Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.

EP 1147 Felipe Croce - Specialty Coffee's Value Proposition and Commodity Challenges - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.

Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.

They discuss value creation, raising prices, and connecting with consumers on a deeper level.

Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.

The Daily Coffee Pro Podcast by MAP IT FORWARD

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