EP 1210 Jonas Ferraresso - The Change Needed For Coffee Farming - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar concludes a five-part series with Jonas Ferraresso, a Brazilian agronomist, discussing the complexities and economic challenges of coffee production in Brazil.

The episode delves into global regulatory impacts such as the EUDR, the importance of regenerative agriculture, and the sustainability demands faced by coffee producers.

The discussion covers potential future scenarios for coffee cultivation amid climate change and economic pressures, emphasizing education over regulation in addressing these issues.

Additionally, the episode highlights a groundbreaking online event focusing on regenerative coffee farming aimed at aiding coffee producers worldwide.

EP 1209 Jonas Ferraresso - Is Coffee Farming Making Money? - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"

In this episode of 'The Daily Coffee Pro by Map It Forward,' host Lee Safar discusses the complexities of coffee farming investment with Jonas Ferraresso, an agronomist from Brazil.

They explore whether coffee is a viable investment, given the high costs and uncertain prices. The conversation highlights risks for new entrepreneurs, the role of experienced farmers, and the impact of climate on coffee yields.

The episode delves into economic considerations and emphasizes the importance of a community-driven approach to sustainability in coffee farming.

EP 1208 Jonas Ferraresso - The Future Of Brazil's Coffee Crops - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Jonas Ferraresso, a Brazilian agronomist, the impact of climate issues on Brazil's coffee production for the 2024-2026 seasons.

They explore how droughts, high temperatures, and fires affect coffee yields, resulting in smaller seed sizes and fluctuating market expectations. Jonas shares insights on the resiliency of different farming systems, such as regenerative and agroforestry, compared to conventional methods.

This conversation highlights the challenges faced by coffee farmers and the importance of adapting to climate change to ensure sustainable yields.

The discussion also touches on the economic pressures within the coffee industry and the long-term planning necessary for successful agriculture.

EP 1207 Jonas Ferraresso - The Costs of Different Coffee Farming Systems - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar delves into the economics behind different coffee farming methods in Brazil, discussing the advantages and challenges of conventional, organic, regenerative, and agroforestry approaches.

The conversation highlights the ongoing struggles with climate change and labor shortages, emphasizing the need for more resilient farming techniques.

EP 1206 Jonas Ferraresso - Different Approaches For Farming Coffee - The Daily Coffee Pro Podcast by Map It Forward

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the importance of supporting farmers across all coffee production methods, focusing on sustainability and surviving harsh weather conditions.

Featuring agronomist Jonas Ferraresso, the discussion covers various coffee growing techniques including conventional, organic, agroforestry, and regenerative farming.

The episode highlights the pressing climate challenges faced by Brazilian coffee farmers, with emphasis on temperature impacts and the need for sustainable agricultural practices.

The conversation also introduces a live online event titled 'Introduction to Regenerative Coffee Farming,' aimed at educating the coffee industry about regenerative agriculture. Attendees will learn from experienced agronomists and participate in informative WhatsApp groups to foster continued learning.

EP 1141 Murilo Bettarello - Boosting Coffee Quality with Microorganisms and Biochar | Expert Insights - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming.

This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future.

Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times.

EP 1140 Murilo Bettarello - The Future of Coffee Farming: Embracing Nature and New Technologies - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production.

Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield.

Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices.

EP 1139 Murilo Bettarello - Local Knowledge in Coffee Farming: Sustainable Practices for High Yields - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this 3rd episode of this series on The Daily Coffee Pro by Map It Forward, Lee and Murillo explore how burying cooked rice in the forest helps to cultivate beneficial microorganisms, which are then used to rejuvenate coffee crops damaged by synthetic fertilizers and pesticides.

Learn about the importance of local knowledge, biochar, and sustainable farming techniques in creating a resilient coffee supply chain.

This must-watch episode is packed with valuable insights and practical advice for coffee producers facing the current coffee crisis.

EP 1138 Murilo Bettarello - Building Resilient Coffee Farms: Insights from Brazil - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In episode two of our five-part series, Lee and Murilo discuss the impressive results achieved by Brazilian farmers through techniques sponsored by coffee roasters from Denmark.

We explore the importance of resilience in coffee farming and the role of roasters and traders in supporting sustainable practices.

Learn how technical assistance and local knowledge have nearly doubled coffee yields, transforming the lives of farming families.

If you're a roaster looking to invest in sustainable coffee sourcing, this is a must-watch. Don't miss our insights on securing your supply chain and supporting coffee producers globally.

EP 1137 Murilo Bettarello - Sustainable Coffee Farming Amid Climate Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this first episode of this series of The Daily Coffee Pro by Map It Forward, Lee and Murillo discuss the significant challenges faced by coffee producers, including severe droughts and high temperatures.

Murillo shares his experiences as an agronomist engineer and coffee farmer, highlighting the impacts of climate change on coffee trees and the overall production process.

This insightful conversation also touches on the resilience required in coffee farming amidst climate challenges and sets the stage for deeper discussions on regenerative farming practices in the subsequent episodes of this new five-part series.

1081 Jonas Ferraresso - Challenges Ahead For Brazilian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th and final episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee focus on the challenges posed by temperature variations such as heat waves. Despite initial optimistic forecasts for a robust 2024 season, unexpected climate conditions have led to a revised outlook, projecting just an average harvest.

The episode delves into the intricacies of coffee harvesting under adverse weather conditions and explores strategies for mitigating these impacts. It also highlights the importance of diversifying revenue streams for those in the coffee industry, through Map It Forward's workshop on becoming a coffee consultant.

The conversation covers the ramifications of climate issues on coffee yield, market dynamics, and the potential global implications of such trends. Jonas shares insights on the increasing difficulties in coffee cultivation, the adaptability of coffee trees, and their physiological responses to stress, emphasizing the broader implications for the coffee market and future harvests.

1080 Jonas Ferraresso - The Next Generation of Brazilian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee delve into the challenges and transitions facing coffee producers in Brazil, discussing the impact of geopolitics and the generational shift in farming practices. Ferraresso provides insights into the mindset of coffee producers, the conservative nature of their approach, and the struggles with succession planning for small and medium holder farms.

The conversation emphasizes the changing expectations of the younger generation, moving away from traditional farming towards innovative and sustainable practices such as Agroforestry, Regenerative, and Organic farming.

The episode also explores the role of technology, climate change, and the potential future of coffee production in Brazil, touching on the importance of sustainability and the complex dynamics of international market demands.

1079 Jonas Ferraresso - Impact of Geopolitics On Brazilian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee explore the significant impact geopolitics have on the coffee supply chain, particularly focusing on Brazil's coffee production ecosystem.

They discuss how the war in Ukraine has led to skyrocketing fertilizer prices due to Russia's prominent role as a fertilizer exporter, affecting not only coffee growers but the broader agricultural sector. This situation prompts a discussion on how countries, including Brazil, are exploring alternative fertilizer sources and the ways in which geopolitical tensions and trade relationships affect global food and coffee prices.

Additionally, they reflect on the broader implications of food as a geopolitical tool and the potential future challenges in food security and coffee production. The conversation also touches on the new EU Deforestation Regulations (EUDR) and its potential impact on coffee trading with Europe.

This episode aims to shed light on the intricate connections between geopolitics and the coffee industry, emphasizing the urgent need for solutions to ensure the sustainability of coffee production and global food security.

1078 Jonas Ferraresso - The Future of Brazilian Coffee Production - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee discuss the current state and future of coffee production in Brazil.

The conversation highlights the critical challenges Brazilian coffee producers face, including labor shortage, high production costs, and the complexities of the coffee market, influenced heavily by the C-Market prices.

The episode also covers the impact of these challenges on the decision-making process of producers, the shift towards mechanized farming, and the potential for producers to switch to other, less complex, and more profitable crops. Furthermore, it discusses the historical context of coffee pricing and its insufficient increase to cover the growing expenses and risks associated with coffee farming.

The podcast concludes with a broader view of the implications these challenges have on the entire supply chain and the future of coffee as a potential luxury product.

1077 Jonas Ferraresso - Brazilian Coffee After The 2020 Frost - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee discuss the climate challenges, including frost and its aftermath, that Brazilian coffee producers are facing.

The conversation delves into the complexities of coffee production in Brazil, particularly the impact of the 2020 frost on future seasons and how it's forcing producers to adapt, like shifting towards agroforestry systems to mitigate damage.

The discussion also covers the nuances of specialty coffee production, the influence of market trends on coffee farming practices, and the broader implications for the industry, including pricing and quality issues in the aftermath of environmental challenges and geopolitical events like the war in Ukraine.

Jonas shares his experiences and insights on sustainable arabica farming practices and the dynamics between producers and markets.

1051 Fabricio Andrade - Cash Flow Issues For Coffee Producers - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil.

In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024.

In this final episode of the podcast series, Fabricio and Lee explore the importance and challenges of managing cash flow and liquidity for coffee producers in the coffee industry.

They discuss the impact of liquidity on purchasing inputs, the need for careful management of cash flow, and the wisdom of holding onto coffee as a physical asset in volatile times.

They further touch on the uncertainty and optimism in the coffee industry, the role of technology, and the importance of seeking knowledge and finding one's own way forward.

Fabricio shares insight into efforts to engage small coffee producers and improve sustainability in the industry.

1050 Fabricio Andrade - The Real Cost of Coffee Production - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil.

In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024.

In this episode of the podcast series, Fabricio and Lee explore the impact of consolidation on the coffee supply chain and the challenges faced by producers.

This conversation examines the reasons behind consolidation, the consumer's preference for cheaper goods, and the need for consumer awareness.

Fabricio and Lee also address the issues related to pricing, production costs, and the potential risks of consolidation. Fabricio stresses the importance of educating consumers and the need for sustainable solutions to support coffee production in the long term.

1049 Fabricio Andrade - Price Volatility and Coffee Producers - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil.

In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024.

In this episode of the podcast series, Fabricio and Lee discuss the volatility in the price of coffee and its impact on coffee producers.

It delves into the complex calculations producers need to make in order to purchase inputs for their next crop, the role of the C market in determining coffee prices, and the importance of educating and empowering producers to make informed decisions.

This conversation highlights the need for producers to diversify their sources of income and the challenges they face in the coffee supply chain.

1048 Fabricio Andrade - The Price Volatility Of Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil.

In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024.

In this episode of the podcast series, Fabricio and Lee discuss the volatility of coffee prices and its impact on the coffee supply chain.

They explore the influence of benchmarks, the role of commodity standards, and the formation of coffee prices.

The conversation delves into the risks coffee producers face, including external factors like geopolitics and economics, as well as the challenges of accessing hedging tools.

They go on to emphasize the significant impact of price volatility on coffee producers and the necessity of addressing their vulnerabilities in the supply chain.

1047 Fabricio Andrade - 2024 Coffee Supply Chain Volatility - The Daily Coffee Pro Podcast by Map It Forward

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil.

In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024.

In this first episode of the podcast series, Fabricio and Lee discuss where the volatility sits in the coffee supply chain for Brazil.

The challenges faced by the Brazilian coffee farming industry, including the aging labor force, climate change, and the need for technological advancements.

Also discussed are the need to attract and retain younger generations in the industry, the role of roasters in supporting producers, and the impact of coffee prices and relationships between the producing and consuming ends of the supply chain.

The Daily Coffee Pro Podcast by MAP IT FORWARD

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