EP 489 - Should You Sell “Infused” coffees? (The Daily Coffee Pro Podcast by MAP IT FORWARD)

The terms "fake coffee" and "infused coffee" have been thrown around to describe green coffees where fruit and spices have been added to the fermentation tanks as food sources during coffee production. These are coffees are rapidly growing in popularity to consumers who are happy to pay higher prices for them over their usual coffees simply because they're more interesting. Recent conversations in the industry have hijacked that narrative to make it about the use of these coffees in competitions. Let's resist the urge to allow that to happen and think independently about the benefits of championing these coffees in the market and offering them to our customers.

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