EP 421 - Who is Your B2B Coffee Customer? (The Daily Coffee Pro by MAP IT FORWARD)

Every great Customer Acquisition Plan starts with a clear understanding of who your customer personas are. This applies to B2C (business to customer) i.e. retail customers as well as B2B (business to business) i.e. wholesale customers. Simply casting a net out there and saying “I’m going to sell roasted coffee to all cafes who are in my city” isn’t a well-thought-out strategy. In this episode of The Daily Coffee Pro by MAP IT FORWARD, we’ll go deep on what we teach the business owners in our mastermind groups about creating a clear strategy to identify who their wholesales customers actually are.

For information on our new Mastermind Group for building a successful online business as a Coffee Consultant or any of our other Mastermind Groups, heads to www.mapitforward.org/groupcoaching.

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SPONSOR MESSAGE: MIF Coffee Consultant Mastermind Group with Coach, Lee Safar

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Confident you have the experience and knowledge to become a coffee consultant and want to turn those skills into a viable online business as a paid consultant in the coffee industry? Go to http://www.mapitforward.org/groupcoaching and invest in your future success by joining the Coffee Consultants mastermind group today. For more information email support@mapitforward.org

Visit our website at www.mapitforward.org and follow us on social media @imapitforward.

This podcast is available everywhere you listen to your favourite podcasts include Youtube, Spotify, Apple Podcasts, Stitcher, and Google Play, on Apple and Android devices

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