EP 444 - The Success Fallacy in Coffee Small Business Ownership (The Daily Coffee Pro by MAP IT FORWARD)

The plethora of cafes and coffee roasting companies that open year on year send a signal to the market that this is a highly profitable market. Add to that how deceiving successful people portray themselves to be so very quickly after going into business, and it’s no wonder that people are shocked, confused, and bitterly disappointed when they realize how backbreaking and challenging it is to own a small business (while paying for labour and goods at a fair price) and be successful at it. I’ve come to call this the success fallacy of the coffee industry in my small business coaching work in our industry and today on the Daily Coffee Pro podcast by MAP IT FORWARD, we’ll deep dive into what it means and why it exists.

---

---------------------

SPONSOR: BARATZA

---------------------

http://www.baratza.com @baratza

This episode of the MAP IT FORWARD podcast is brought to you by manual brewing grinder manufacturer, Baratza. The company that’s known for innovation, value, quality, and consistency. Baratza designs precision burr grinders with a small footprint - perfect for both home and commercial environments. Head to www.baratza.com to pick up your favorite grinder today or enquire about becoming a wholesaler of Baratza grinders. Baratza - We Grind, You Brew.

Visit our website at www.mapitforward.org and follow us on social media @imapitforward.

This podcast is available everywhere you listen to your favourite podcasts include Youtube, Spotify, Apple Podcasts, Stitcher, and Google Play, on Apple and Android devices

---