EP 1292 Allison Ball - Mistakes Coffee Brands Make In Grocery - The Daily Coffee Pro Podcast by Map It Forward
Check out our on-demand workshops for the coffee industry: "Introduction to Regenerative Coffee Farming" | "It's Time to Become a Coffee Consultant"
The Daily Coffee Pro Podcast by Map It Forward EPISODE DETAILS
This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.
In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.
The episodes of this series:
Coffee and Grocery - https://youtu.be/GbtnjI2oAPA
Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY
Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk
Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc
Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU
In this episode of The Daily Coffee Pro by Map It Forward, host Lee and guest Alli from Retail Ready™ discuss the common mistakes coffee brands make when trying to get their products into grocery stores.
They emphasize the importance of not assuming that a product will sell itself and the need for a solid marketing strategy to support in-store sales.
The episode covers topics like the misconception that grocery stores will push products for brands, the necessity of providing a compelling sales story, and the challenges of pay-to-play practices.
The discussion also highlights the importance of understanding consumer behavior and ensuring effective in-store promotions to maintain shelf space.
00:00 Introduction: The Reality of Selling Your Product
00:32 Sponsorship Message: Map It Forward Workshop
01:11 Welcome and Series Overview
01:35 Personal Experience: Challenges in Grocery
02:51 Common Mistakes in the Coffee Category
06:00 The Importance of Sales Proof
06:30 Misconceptions About Grocery Sales
11:49 Pay-to-Play in Grocery Stores
17:34 Marketing Strategies for In-Store Sales
24:20 Conclusion and Next Steps
Connect with Allison Ball and Retail Ready™ here:
https://www.instagram.com/foodbizwiz/
REBUTTAL
Connect with Map It Forward here: Website | Instagram | Mailinglist
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching
Looking for a business advisor for your established coffee business or startup? Email us here
📧 email: support@mapitforward.org