The Daily Coffee Pro Podcast by MAP IT FORWARD

This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses strategies for succeeding in grocery retail with Alli from Retail Ready™.

They cover why simply getting your product on the shelf isn't enough and stress the importance of driving sales in the first 30 days to keep your product on the shelves.

Packed with practical advice and expert insights, this episode is a must-watch for anyone looking to expand their coffee brand into retail.

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This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Alli from Ready Retail the pervasive misconception that getting products into grocery stores like Whole Foods or Sprouts guarantees business success.

They delve into the intricate realities and challenges of grocery retail, emphasizing the importance of understanding financial documents like profit and loss statements.

They also cover the high costs and risks associated with grocery retail, the necessity of proper cash flow management, and why emerging brands need to diligently assess their readiness before jumping into retail.

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This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical importance of coffee brands being fully prepared for grocery store pitches with Alli from Retail Ready.

The episode outlines the necessary preparations including understanding the product, pricing, placement, purchasing, and promotion strategies.

They emphasize the significance of having a well-rounded approach to customer acquisition and navigating the complexities of entering the grocery market while addressing challenges such as pricing models, retail strategies, and ensuring sell-through.

Tune in to gain actionable insights into enhancing your brand’s grocery store presence and avoiding common pitfalls.

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This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee and guest Alli from Retail Ready™ discuss the common mistakes coffee brands make when trying to get their products into grocery stores.

They emphasize the importance of not assuming that a product will sell itself and the need for a solid marketing strategy to support in-store sales.

The episode covers topics like the misconception that grocery stores will push products for brands, the necessity of providing a compelling sales story, and the challenges of pay-to-play practices.

The discussion also highlights the importance of understanding consumer behavior and ensuring effective in-store promotions to maintain shelf space.

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This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode, Lee and Alli discuss the challenges faced by coffee brands trying to enter the crowded grocery market.

They explore the complexities of the grocery landscape, the competitive nature of getting a product on the shelf, and the essential role of a wholesale buyer.

They also highlight the increased financial obligations and the evolving focus on diversity in product categories.

Don't miss this insightful conversation and stay tuned for more episodes where they dive deeper into the common mistakes made by brands attempting to break into the grocery sector.

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