EP 1294 Allison Ball - Why Grocery May Not Be For You - The Daily Coffee Pro Podcast by Map It Forward
Check out our on-demand workshops for the coffee industry: "Introduction to Regenerative Coffee Farming" | "It's Time to Become a Coffee Consultant"
The Daily Coffee Pro Podcast by Map It Forward EPISODE DETAILS
This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.
In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.
The episodes of this series:
Coffee and Grocery - https://youtu.be/GbtnjI2oAPA
Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY
Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk
Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc
Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Alli from Ready Retail the pervasive misconception that getting products into grocery stores like Whole Foods or Sprouts guarantees business success.
They delve into the intricate realities and challenges of grocery retail, emphasizing the importance of understanding financial documents like profit and loss statements.
They also cover the high costs and risks associated with grocery retail, the necessity of proper cash flow management, and why emerging brands need to diligently assess their readiness before jumping into retail.
00:00 The Myth of Instant Success in Grocery
01:02 Introduction to the Series and Guest
01:16 The Harsh Realities of Grocery Business
01:39 Financial Literacy in the Coffee Industry
02:40 The Expensive Hobby vs. Real Business
04:12 The Reality Check for Aspiring Brands
08:28 The Financial Strain of Grocery
11:13 Price Increases and Retailer Relationships
13:27 The Importance of Consistency in SKUs
16:27 The Humiliation of Failing in Retail
21:38 Final Thoughts and Next Steps
Connect with Allison Ball and Retail Ready™ here:
https://www.instagram.com/foodbizwiz/
REBUTTAL
Connect with Map It Forward here: Website | Instagram | Mailinglist
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching
Looking for a business advisor for your established coffee business or startup? Email us here
📧 email: support@mapitforward.org