#683 Anna Abatzoglou: Informing Coffee Consumers

This is the 3rd in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".

In this 3rd episode, Anna, a marketing expert, gives us insight into the different ways to approach understanding the information specialty coffee consumers may and may not want about the coffee they're purchasing.

Connect with Anna and CoE here:

https://allianceforcoffeeexcellence.org/

https://www.instagram.com/bananawonder/

https://www.instagram.com/cupofexcellence/

https://www.instagram.com/allianceforcoffeeexcellence/

https://www.instagram.com/elaoliveoil/

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💡Support this podcast, watch it without sponsor messages, and join the Global Coffee Thinktank Community at our Patreon page here: https://www.patreon.com/mapitforward

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