EP 1133 George Howell - Regenerative Agriculture and Coffee Producers - The Daily Coffee Pro Podcast by Map It Forward
This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.
In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the coffee crisis and the rise of regenerative agriculture.
They discuss George's recent trips to coffee origins, the challenges faced by coffee producers, and the potential benefits of transitioning to regenerative farming.
The conversation sheds light on the complexities of the coffee value chain and the roles that producers, consumers, and consultants play in it.
00:00 Introduction and Future Plans
00:35 Sponsorship Message
01:13 Welcome and Episode Overview
01:35 Emergence of Regenerative Agriculture
02:15 Challenges and Observations in Coffee Farming
03:03 Varieties and Soil Fertility
05:47 Labor and Regenerative Practices
08:00 The Role of Coffee Producers
09:30 Quality vs. Quantity in Coffee Production
13:57 Economic Pressures and Consumer Impact
15:41 Conclusion and Next Episode Preview
16:15 Closing Remarks and Call to Action
Connect with George Howell and George Howell Coffee here:
https://www.linkedin.com/in/george-howell-95646b2/
https://www.instagram.com/ghowellcoffee/
https://georgehowellcoffee.com/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
https://www.mapitforward.coffee
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