The Daily Coffee Pro Podcast by MAP IT FORWARD

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the critical role coffee varieties play in the current coffee industry crisis.

They dive into challenges like disease resistance, maintaining flavor profiles, and economic pressures faced by coffee farmers.

The episode highlights notable varieties such as SL 28, Pink Bourbon, and the H1 hybrid, and explores innovative solutions, including regenerative agriculture.

Additionally, the conversation touches on the impact of climate change and market dynamics on coffee production.

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This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the coffee crisis and the rise of regenerative agriculture.

They discuss George's recent trips to coffee origins, the challenges faced by coffee producers, and the potential benefits of transitioning to regenerative farming.

The conversation sheds light on the complexities of the coffee value chain and the roles that producers, consumers, and consultants play in it.

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This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George dive deep into the history and evolution of the specialty coffee industry, discussing Howell's pioneering efforts with Coffee Connection in Harvard Square, the birth of the Frappuccino, and the current state of the coffee industry.

Howell shares his thoughts on whether the industry is in crisis and emphasizes the importance of education, storytelling, and quality in bridging the gap between farmers and consumers.

The episode also explores the challenges faced by coffee producers and offers insights into engaging the modern coffee consumer.

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