EP 1223 Lennart Clerkx - Values Driven Coffee Trading Companies - The Daily Coffee Pro Podcast by Map It Forward
Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops
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Welcome to the 3rd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.
In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.
The episodes of this 5-part series:
1. Independent Coffee Traders vs. The Big Guys - https://youtu.be/h-U9E8L5Q-w
2. How is Coffee Trading Funded - https://youtu.be/u8W46VUSAFo
3. Values Driven Coffee Trading Companies - https://youtu.be/MTWN_MOS4Hw
4. EUDR for Values Based Traders - https://youtu.be/L13jBcrA8_Y
5. The Volatility of 2025 For Coffee Traders - https://youtu.be/5gKlL9PrxKM
In this episode of the Daily Coffee Pro by Map It Forward, Lee and Lennart compare independent coffee traders with large corporations, discussing the importance of values-based business models and their long-term sustainability.
Lennart shares insights on maintaining company culture, risk management, and the impact of strong values on business operations.
They also touch upon pressing issues in the coffee industry, such as climate change and labor migration, and their effects on future coffee availability.
Don't miss this in-depth discussion on building a resilient and ethical coffee business.
00:00 Introduction to Values-Based Decision Making
00:31 Sponsor Message: Become a Coffee Consultant
01:10 Welcome and Series Overview
01:22 Independent vs. Big Coffee Traders
02:32 Maintaining Values in Business
03:10 Company Culture and Structure
05:09 Challenges and Rewards of Values-Based Operations
06:17 Balancing Risk and Responsibility
09:02 Employee Engagement and Growth
12:18 Financial Responsibility and Transparency
21:59 Transforming Capital for Social Good
24:50 Conclusion and Next Episode Teaser
25:19 Closing Remarks and Call to Action
Connect with This Side Up Coffee here:
https://www.instagram.com/thissideupcoffees/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
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