The Daily Coffee Pro Podcast by MAP IT FORWARD

Welcome to the 5th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart discuss the importance of finding a unifying principle for grassroots initiatives in the coffee industry and the challenges of maintaining values-driven businesses.

They explore the role of finance in supporting businesses with the right values, transparency in trading, and the impact of consumer behavior on the coffee market.

The episode also touches on the potential effects of EUDR on coffee supply and demand, and the transformation of coffee trading post-2025.

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Welcome to the 4th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart delve into the long-term prospects of relationship coffee, discussing how it may become cheaper than standard coffee in the future.

The conversation highlights the importance of values-driven business models in the coffee industry, the implications of the EUDR on coffee trading, and the potential impact on coffee supply and pricing in Europe.

Lennart shares insights on how relationship coffee can lead to a steadier supply and compliance with new regulations.

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Welcome to the 3rd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this episode of the Daily Coffee Pro by Map It Forward, Lee and Lennart compare independent coffee traders with large corporations, discussing the importance of values-based business models and their long-term sustainability.

Lennart shares insights on maintaining company culture, risk management, and the impact of strong values on business operations.

They also touch upon pressing issues in the coffee industry, such as climate change and labor migration, and their effects on future coffee availability.

Don't miss this in-depth discussion on building a resilient and ethical coffee business.

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Welcome to the 2nd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart delve into the opaque world of coffee trading.

They discuss how the current trade system benefits high-level figures who leach money from the industry, the financial mechanics behind coffee trade funding, and the troubling realities hidden from the public eye.

Lee also touches on the misleading sense of success within the coffee industry and argues for genuine, values-based business practices.

This candid conversation reveals the deep-seated issues within the system and offers insights into making a real impact.

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Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart discuss the vision of remaining an independent, values-based coffee trader amidst a highly hierarchical and consolidated industry.

Lennart shares the unique approach of This Side Up Trading, their journey from reluctant importers to key facilitators of direct trade, and the difference between small traders and large trade houses.

The episode also delves into the challenges of capitalism, the importance of transparency and ethical practices in trade, and the future of the coffee industry. Additionally, they touch upon alternative ownership structures that ensure long-term resilience and sustainability.

Don't miss this insightful discussion on navigating and thriving in the coffee trade industry while upholding values and integrity.

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