EP 1113 Mark Al-Shemmeri - Simplifying Coffee Roasting - The Daily Coffee Pro Podcast by Map It Forward
This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.
In this episode of the podcast series, Mark and Lee discuss the complexities and art behind coffee roasting.
They explore how coffee roasting often seems more convoluted than necessary, urging a simplification of techniques to make it accessible for everyone.
Mark emphasizes the importance of understanding roasting machinery and keeping an open mind about different roasting approaches.
The episode also tackles the balance between science and art in brewing and roasting, the impact of the barista versus the roaster, and how tasting and consumer preference play crucial roles in the coffee industry.
Finally, they contemplate the ongoing challenges and future of coffee roasting, hinting at upcoming technological advancements.
00:00 Introduction to Coffee Roasting
00:28 Sponsorship Message
01:06 Welcome and Guest Introduction
01:56 Current State of Coffee Roasting
02:31 Challenges in Coffee Roasting Education
05:05 Debate on Coffee Roasting Rules
12:22 Impact of Roasters and Baristas
15:07 Quality Control in Coffee Roasting
17:20 Simplifying Coffee Roasting
20:29 Conclusion and Next Episode Teaser
Connect with Mark:
Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/
Medium - https://medium.com/@markalshemmeri
Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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