This is the final episode in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this 5th episode, Anna helps unpack what the specialty coffee industry is going to need to do to adapt to rapidly evolving changes in consumer behaviour over the next decade.
Read MoreThis is the 4th in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this 4th episode, Anna and Lee explore the challenges cafe owners and coffee roasting brands have with finding the specialty coffee consumers that would be interested in buying their brand.
Read MoreThis is the 3rd in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this 3rd episode, Anna, a marketing expert, gives us insight into the different ways to approach understanding the information specialty coffee consumers may and may not want about the coffee they're purchasing.
Read MoreThis is the 2nd in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this 2nd episode, Anna and Lee explore who the specialty consumer is today and how the different types of consumers in specialty coffee define "specialty coffee".
Read MoreThis is the first in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".
In this first episode, Anna helps us understand how the term "Specialty Coffee" could be defined in today's world.
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