This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany, and co-owned and supplied by 9 producers from around the globe.
In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.
In this episode, Bram and Lee discuss the blurry lines distinguishing specialty from commodity coffee, addressing industry challenges like the increasing volatility across the coffee supply chain.
This conversation also touches on consumer perception, the integrity of coffee sourcing and pricing, and how both big and small businesses navigate the spectrum of quality versus cost.
The dialogue opens up crucial questions about the responsibilities of everyone in the supply chain, from producers to cafe owners, in upholding the true essence of specialty coffee while ensuring the sustainability of the industry.
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