EP 740 Felipe Croce and Angel Barrera - 2025: The Year Ahead In Coffee - Map It Forward Middle East Podcast

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

In this final episode of The Daily Coffee Pro by Map It Forward, host Lee Safar engages in a compelling discussion with coffee industry experts Angela Barrero and Felipe Croce about the future of the coffee industry.

They explore the challenges and opportunities that lie ahead in 2025, highlighting the need for strategic pricing, sustainable practices, and innovative approaches to coffee production.

The conversation also emphasizes the significance of regenerative agriculture and the potential shift towards Robusta coffee.

Tune in for insightful predictions and actionable advice that could shape the future of coffee.

DCPME25 Felipe and AngelLee Safar6 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 739 Felipe Croce and Angel Barrera - Who's Winning and Suffering In Coffee? - Map It Forward Middle East Podcast

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

In this episode of 'The Daily Coffee Pro' by Map It Forward, hosted by Lee Safar, we dive deep into the challenges and opportunities facing the coffee industry in 2025.

Joined by Felipe and Angel, Lee explores the harsh realities exporters and producers are dealing with, including logistical issues, financial strains, and defaults.

The conversation highlights the significant impact on Arabica producers in Brazil, delves into the complexities of the coffee supply chain, and discusses the strains on relationships due to market volatility.

We also touch upon the plight of the next generation of coffee roasters facing high barriers to entry and the importance of building strong, sustainable relationships in the coffee industry.

Additionally, the episode features insights into who is thriving in this unpredictable market, such as specialty roasters supported by long-term partnerships.

Learn how to navigate these turbulent times and gain a better understanding of the coffee market dynamics in 2025.

DCPME25 Felipe and AngelLee Safar5 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 738 Felipe Croce and Angel Barrera - The Reality of The Coffee Market in 2025 - Map It Forward Middle East Podcast

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.In this episode of 'The Daily Coffee Pro' by Map It Forward, host Lee Safar is joined by Felipe Croce and Angel Barrera to explore the geopolitical forces driving market volatility in the coffee industry.

The discussion highlights the Trump administration's policies affecting Latin American trade, particularly Colombia, and the significant impact on coffee logistics, prices, and global supply chains.

The trio also delves into the limitations of industry leadership, the role of organizations like SCA, and the urgent need for unified strategies among coffee-producing countries.

They emphasize the long-term vision required to stabilize the industry amidst the current challenges.

DCPME25 Felipe and AngelLee Safar4 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 737 Felipe Croce and Angel Barrera - What's Driving Coffee Market Volatility? - Map It Forward Middle East Podcast

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.In this episode of 'The Daily Coffee Pro' by Map It Forward, host Lee Safar is joined by Felipe Croce and Angel Barrera to explore the geopolitical forces driving market volatility in the coffee industry.

The discussion highlights the Trump administration's policies affecting Latin American trade, particularly Colombia, and the significant impact on coffee logistics, prices, and global supply chains.

The trio also delves into the limitations of industry leadership, the role of organizations like SCA, and the urgent need for unified strategies among coffee-producing countries.

They emphasize the long-term vision required to stabilize the industry amidst the current challenges.

DCPME25 Felipe and AngelLee Safar3 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 736 Felipe Croce and Angel Barrera - 2024, The Precursor for Changing In Coffee - Map It Forward Middle East

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Felipe Croce and Ángel Barrera to discuss the intense volatility experienced in the coffee market throughout 2024.

They delve into the impacts of climate events like El Niño and La Niña on coffee production, market disruptions, and the challenges faced by coffee roasters and farmers.

The episode also how they will further explore the pressing issues in the coffee industry.

DCPME25 Felipe and AngelLee Safar2 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 735 Carol Salloum - Predictions for 2025 in Coffee - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In the final episode of a five-part series, host Lee Safar talks with Carol Salloum from Three Tomatoes Cafe in Sydney. They discuss the importance of experience and financial planning for new coffee businesses gearing up for 2025.

Carol's insights on running a values-driven, successful family business, navigating through challenges, and the significance of building a solid business without heavy VC funding are highlighted.

Additionally, they talk about the strategic positioning of Three Tomatoes as it faces the end of its lease in four years, and the potential impact of digital payment systems on the coffee industry.

Tune in for a deep dive into running a coffee business with resilience and integrity.

DCPME Carol Salloum 25Lee Safar30 January 2025DCP Middle East, lee safar, Carol Salloum, 3 Tomatoes Cafe, Coffee CrisisComment

EP 734 Carol Salloum - Strategies To Keep Cafe's Open in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the potential future of the coffee industry with Carol Salloum, a successful café owner from Sydney, Australia.

They explore the implications of saturated markets, the upcoming challenges for businesses, and the impact of economic pressures on the coffee scene.

The conversation delves into the importance of running a values-driven business, the effects on labor markets, and consumer behaviors.

DCPME Carol Salloum 25Lee Safar29 January 2025DCP Middle East, lee safar, Carol Salloum, 3 Tomatoes Cafe, Coffee CrisisComment

EP 733 Carol Salloum - The Challenges Ahead For Cafe Owners in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Carol Salloum from Three Tomatoes and Almond Bar in Sydney, Australia.

Carol shares her insights into the financial costs of opening and running a cafe, the challenges anticipated for 2025, and how her business plans to adapt.

Discover the importance of careful planning, exploring new revenue streams, and maintaining customer loyalty amidst rising costs and economic uncertainties.

DCPME Carol Salloum 25Lee Safar28 January 2025DCP Middle East, lee safar, Carol Salloum, 3 Tomatoes Cafe, Coffee CrisisComment

EP 732 Carol Salloum - 2025 Will Be Different For Cafe Owners - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar talks with Carol Salloum of Three Tomatoes and Almond Bar about why entering the hospitality industry today is less appealing compared to 17 years ago.

They discuss the rising costs, changing market dynamics, and evolving consumer behaviors in Sydney's coffee culture.

Carol shares her experiences running cafes, the impact of tolls on city living, and the importance of creating meaningful customer connections.

DCPME Carol Salloum 25Lee Safar27 January 2025DCP Middle East, lee safar, Carol Salloum, 3 Tomatoes Cafe, Coffee CrisisComment

EP 731 Carol Salloum - Successful Coffee Shop Owners in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Carol Salloum, co-owner of Three Tomatoes, a beloved neighborhood cafe in Sydney, Australia. Carol shares her experiences and challenges running a cafe, debunking the myth that opening a cafe is an easy way out of a day job.

They discuss Carol's journey from running Almond Bar, a renowned restaurant, to managing a successful neighborhood cafe. Carol also provides insights into the different business models of neighborhood cafes versus city cafes, price sensitivity, and the importance of building community relationships.

The episode highlights the hard work, stress, and dedication required to run a successful cafe and touches on themes like imposter syndrome and the economic pressures facing the coffee industry.

Tune in to learn more about the realities of hospitality from someone who has been living it for 17 years.

EP 730 Alejandro Cadena - Predictions for 2025 in Coffee - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

In this episode of The Daily Coffee Pro, host Lee Safar and guest Alejandro discuss the anticipated difficulties in coffee production in Brazil for 2025, predicting a tight supply if production falls below 42.

The conversation covers the impact on the coffee market, rising prices, and the distress this will bring across the supply chain.

They emphasize the importance of securing coffee supplies now, the decline in coffee quality, and the innovation needed in machine manufacturing.

Tune in for insights into the potential shifts and predictions for the coffee industry in 2025.

EP 729 Alejandro Cadena - Stakeholder Collaboration in the Coffee Supply Chain - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar continues her conversation with Alejandro Cadena from Caravela.

They explore the importance of long-term success in the coffee industry, drawing parallels to successful sports teams like Real Madrid and Barcelona.

Alejandro emphasizes the need for collaboration and a team mentality among all stakeholders in the coffee supply chain, from farmers to exporters to consumers.

They discuss the challenges of detachment within the supply chain and the increasing individualistic mentality post-pandemic. The episode also highlights the necessity of forming genuine, long-term relationships and the value of having a long-term vision to navigate the complexities of the coffee market.

Tune in for insightful predictions about what 2025 holds for the coffee industry.

EP 728 Alejandro Cadena - What To Expect from 2025 In Coffee - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

Join Lee Safar and Alejandro Cadena from Caravela Coffee in this insightful episode of the Daily Coffee Pro by Map It Forward.

They discuss the challenges facing the coffee industry in 2025, from rising coffee prices to market speculation and the interconnectedness of the specialty and commodity coffee markets.

Alejandro delves into the financial pressures on coffee farmers, the role of debt and leverage in the industry, and the potential impact of exporters and importers going out of business.

Discover essential strategies for risk mitigation and long-term planning to navigate the volatile coffee market.

Don't miss this deep dive into the future of coffee and how businesses can prepare for the challenges ahead.

EP 727 Alejandro Cadena - The Major Forces At Play in The Coffee Industry in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical role of risk management in the coffee industry with guest Alejandro Cadena from Caravela.

They explore the major forces expected to impact the coffee industry in 2025, including climate change, political uncertainty, and logistical challenges.

The conversation underscores the importance of managing supply and price risks rather than focusing on uncontrollable variables.

Additionally, the episode highlights the need for sustainable business practices, collaborative partnerships, and the significance of understanding the industry's financial models.

Tune in to gain insights into how to navigate the unpredictable future of coffee production and stay ahead in the market.

EP 726 Alejandro Cadena - Change Is Coming For The Coffee Industry in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Alejandro Cadena from Caravela Coffee to discuss the major challenges facing the coffee industry in 2025.

With climate change, rising costs, and market demands converging, this year is expected to be crucial for decision-making in the industry.

Alejandro shares insights on how external forces like interest rates, inflation, and political instability are impacting coffee production and the entire supply chain.

EP 725 [ENCORE] Felipe Croce - Surviving in Coffee Through Till 2025 - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this final episode of a compelling five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Felipe discuss the trajectory of the specialty coffee industry as they dive deep into capitalism's impact on coffee, the importance of transparency and values-based business, and the future of coffee pricing and quality.

Felipe shares strategies for managing market volatility and emphasizes the need for a unified movement in the coffee industry that reconnects with community and combats commoditization.

Lee also highlights the importance of integrity and authenticity in the industry amidst rising corporate influences.

This episode is an insightful dialogue on sustaining the specialty coffee sector through conscious business practices and community engagement.

DCPME - Felipe Croce 24Lee Safar9 January 2025DCP Middle East, lee safar, Felipe Croce, FAF CoffeesComment

EP 724 [ENCORE] Felipe Croce - The Role of the Middle Man in the Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe explore how various coffee market scenarios impact the middleman, including green traders and buyers.

They discuss the challenges faced by importers and exporters, the importance of relationships in the coffee industry, and how roasters can navigate future market volatility.

This episode also highlights the evolving dynamics between roasters and coffee producers, the significance of contracts, and the value of human relationships in the coffee supply chain.

DCPME - Felipe Croce 24Lee Safar8 January 2025DCP Middle East, lee safar, Felipe Croce, FAF CoffeesComment

EP 723 [ENCORE] Felipe Croce - Understanding The Coffee Market Scenarios Ahead - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of the podcast series join Lee and Felipe as they dive deep into the complex world of coffee economics and logistics and discuss four potential market scenarios and their impacts on coffee producers and the specialty coffee industry.

The conversation covers the challenges of keeping up with demand, the struggle for labor, the importance of understanding market trends, and the implications of high coffee prices.

Discover strategies to navigate these scenarios and protect your business, whether you're a producer, roaster, or cafe owner.

DCPME - Felipe Croce 24Lee Safar7 January 2025DCP Middle East, lee safar, Felipe Croce, FAF CoffeesComment

EP 722 [ENCORE] Felipe Croce - Adapting to the Coffee Market's Uncertain Future - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.

Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.

This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.

Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.

DCPME - Felipe Croce 24Lee Safar6 January 2025DCP Middle East, lee safar, Felipe Croce, FAF CoffeesComment

EP 721 [ENCORE] Felipe Croce - Specialty Coffee's Value Proposition and Commodity Challenges - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.

Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.

They discuss value creation, raising prices, and connecting with consumers on a deeper level.

Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.

DCPME - Felipe Croce 24Lee Safar5 January 2025DCP Middle East, lee safar, Felipe Croce, FAF CoffeesComment