EP 1148 Felipe Croce - Adapting to the Coffee Market's Uncertain Future - The Daily Coffee Pro Podcast by Map It Forward
This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.
In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.
In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.
Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.
This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.
Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.
00:00 Introduction: The Coffee Industry's Value Proposition Crisis
00:41 Sponsorship Message: Become a Coffee Consultant
01:19 Series Overview: Coffee Crisis from the Producer's Perspective
01:49 Reevaluating Coffee Buying Practices
03:25 Understanding Market Forces and Financial Impacts
07:00 Hedging Strategies for Coffee Producers
10:22 Challenges in Specialty Coffee Quality and Market
17:59 Impact of Climate Change on Coffee Production
23:45 The Need for Industry-Wide Conversations and Solutions
26:41 Conclusion: Opportunities for Industry Reflection and Growth
Connect with Felipe and FAF here:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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