EP 1149 Felipe Croce - Understanding The Coffee Market Scenarios Ahead - The Daily Coffee Pro Podcast by Map It Forward
This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.
In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.
In this episode of the podcast series join Lee and Felipe as they dive deep into the complex world of coffee economics and logistics and discuss four potential market scenarios and their impacts on coffee producers and the specialty coffee industry.
The conversation covers the challenges of keeping up with demand, the struggle for labor, the importance of understanding market trends, and the implications of high coffee prices.
Discover strategies to navigate these scenarios and protect your business, whether you're a producer, roaster, or cafe owner.
00:00 Introduction and Current Coffee Crisis Overview
01:52 Understanding the Four Scenarios
05:23 Challenges in Specialty Coffee Production
07:54 Impact of C Market Prices on Producers
11:06 Role of Cooperatives and Market Dynamics
16:53 Future Planning and Market Speculation
25:23 Scenario D: Lessons from Cacao and Market Speculation
37:09 Conclusion and Final Thoughts
Connect with Felipe and FAF here:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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