EP 1281 Felipe Croce and Angel Barrera - 2024, The Precursor for Changing In Coffee - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Felipe Croce and Ángel Barrera to discuss the intense volatility experienced in the coffee market throughout 2024.

They delve into the impacts of climate events like El Niño and La Niña on coffee production, market disruptions, and the challenges faced by coffee roasters and farmers.

The episode also how they will further explore the pressing issues in the coffee industry.

EP 1280 Carol Salloum - Predictions for 2025 in Coffee - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In the final episode of a five-part series, host Lee Safar talks with Carol Salloum from Three Tomatoes Cafe in Sydney. They discuss the importance of experience and financial planning for new coffee businesses gearing up for 2025.

Carol's insights on running a values-driven, successful family business, navigating through challenges, and the significance of building a solid business without heavy VC funding are highlighted.

Additionally, they talk about the strategic positioning of Three Tomatoes as it faces the end of its lease in four years, and the potential impact of digital payment systems on the coffee industry.

Tune in for a deep dive into running a coffee business with resilience and integrity.

EP 1279 Carol Salloum - Strategies To Keep Cafe's Open in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the potential future of the coffee industry with Carol Salloum, a successful café owner from Sydney, Australia.

They explore the implications of saturated markets, the upcoming challenges for businesses, and the impact of economic pressures on the coffee scene.

The conversation delves into the importance of running a values-driven business, the effects on labor markets, and consumer behaviors.

EP 1278 Carol Salloum - The Challenges Ahead For Cafe Owners in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Carol Salloum from Three Tomatoes and Almond Bar in Sydney, Australia.

Carol shares her insights into the financial costs of opening and running a cafe, the challenges anticipated for 2025, and how her business plans to adapt.

Discover the importance of careful planning, exploring new revenue streams, and maintaining customer loyalty amidst rising costs and economic uncertainties.

EP 1277 Carol Salloum - 2025 Will Be Different For Cafe Owners - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar talks with Carol Salloum of Three Tomatoes and Almond Bar about why entering the hospitality industry today is less appealing compared to 17 years ago.

They discuss the rising costs, changing market dynamics, and evolving consumer behaviors in Sydney's coffee culture.

Carol shares her experiences running cafes, the impact of tolls on city living, and the importance of creating meaningful customer connections.

EP 1276 Carol Salloum - Successful Coffee Shop Owners in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Carol Salloum, co-owner of Three Tomatoes, a beloved neighborhood cafe in Sydney, Australia. Carol shares her experiences and challenges running a cafe, debunking the myth that opening a cafe is an easy way out of a day job.

They discuss Carol's journey from running Almond Bar, a renowned restaurant, to managing a successful neighborhood cafe. Carol also provides insights into the different business models of neighborhood cafes versus city cafes, price sensitivity, and the importance of building community relationships.

The episode highlights the hard work, stress, and dedication required to run a successful cafe and touches on themes like imposter syndrome and the economic pressures facing the coffee industry.

Tune in to learn more about the realities of hospitality from someone who has been living it for 17 years.

EP 1275 Alejandro Cadena - Predictions for 2025 in Coffee - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

In this episode of The Daily Coffee Pro, host Lee Safar and guest Alejandro discuss the anticipated difficulties in coffee production in Brazil for 2025, predicting a tight supply if production falls below 42.

The conversation covers the impact on the coffee market, rising prices, and the distress this will bring across the supply chain.

They emphasize the importance of securing coffee supplies now, the decline in coffee quality, and the innovation needed in machine manufacturing.

Tune in for insights into the potential shifts and predictions for the coffee industry in 2025.

EP 1274 Alejandro Cadena - Stakeholder Collaboration in the Coffee Supply Chain - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar continues her conversation with Alejandro Cadena from Caravela.

They explore the importance of long-term success in the coffee industry, drawing parallels to successful sports teams like Real Madrid and Barcelona.

Alejandro emphasizes the need for collaboration and a team mentality among all stakeholders in the coffee supply chain, from farmers to exporters to consumers.

They discuss the challenges of detachment within the supply chain and the increasing individualistic mentality post-pandemic. The episode also highlights the necessity of forming genuine, long-term relationships and the value of having a long-term vision to navigate the complexities of the coffee market.

Tune in for insightful predictions about what 2025 holds for the coffee industry.

EP 1273 Alejandro Cadena - What To Expect from 2025 In Coffee - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

Join Lee Safar and Alejandro Cadena from Caravela Coffee in this insightful episode of the Daily Coffee Pro by Map It Forward.

They discuss the challenges facing the coffee industry in 2025, from rising coffee prices to market speculation and the interconnectedness of the specialty and commodity coffee markets.

Alejandro delves into the financial pressures on coffee farmers, the role of debt and leverage in the industry, and the potential impact of exporters and importers going out of business.

Discover essential strategies for risk mitigation and long-term planning to navigate the volatile coffee market.

Don't miss this deep dive into the future of coffee and how businesses can prepare for the challenges ahead.

EP 1272 Alejandro Cadena - The Major Forces At Play in The Coffee Industry in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical role of risk management in the coffee industry with guest Alejandro Cadena from Caravela.

They explore the major forces expected to impact the coffee industry in 2025, including climate change, political uncertainty, and logistical challenges.

The conversation underscores the importance of managing supply and price risks rather than focusing on uncontrollable variables.

Additionally, the episode highlights the need for sustainable business practices, collaborative partnerships, and the significance of understanding the industry's financial models.

Tune in to gain insights into how to navigate the unpredictable future of coffee production and stay ahead in the market.

EP 1271 Alejandro Cadena - Change Is Coming For The Coffee Industry in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Alejandro Cadena from Caravela Coffee to discuss the major challenges facing the coffee industry in 2025.

With climate change, rising costs, and market demands converging, this year is expected to be crucial for decision-making in the industry.

Alejandro shares insights on how external forces like interest rates, inflation, and political instability are impacting coffee production and the entire supply chain.

EP 1270 [ENCORE] Felipe Croce - Surviving in Coffee Through Till 2025 - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this final episode of a compelling five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Felipe discuss the trajectory of the specialty coffee industry as they dive deep into capitalism's impact on coffee, the importance of transparency and values-based business, and the future of coffee pricing and quality.

Felipe shares strategies for managing market volatility and emphasizes the need for a unified movement in the coffee industry that reconnects with community and combats commoditization.

Lee also highlights the importance of integrity and authenticity in the industry amidst rising corporate influences.

This episode is an insightful dialogue on sustaining the specialty coffee sector through conscious business practices and community engagement.

The Daily Coffee Pro, DCP - Felipe Croce 24Lee Safar10 January 2025the daily coffee pro, Lee Safar, Felipe Croce, FAF CoffeesComment

EP 1269 [ENCORE] Felipe Croce - The Role of the Middle Man in the Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe explore how various coffee market scenarios impact the middleman, including green traders and buyers.

They discuss the challenges faced by importers and exporters, the importance of relationships in the coffee industry, and how roasters can navigate future market volatility.

This episode also highlights the evolving dynamics between roasters and coffee producers, the significance of contracts, and the value of human relationships in the coffee supply chain.

The Daily Coffee Pro, DCP - Felipe Croce 24Lee Safar9 January 2025the daily coffee pro, Lee Safar, Felipe Croce, FAF CoffeesComment

EP 1268 [ENCORE] Felipe Croce - Understanding The Coffee Market Scenarios Ahead - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of the podcast series join Lee and Felipe as they dive deep into the complex world of coffee economics and logistics and discuss four potential market scenarios and their impacts on coffee producers and the specialty coffee industry.

The conversation covers the challenges of keeping up with demand, the struggle for labor, the importance of understanding market trends, and the implications of high coffee prices.

Discover strategies to navigate these scenarios and protect your business, whether you're a producer, roaster, or cafe owner.

The Daily Coffee Pro, DCP - Felipe Croce 24Lee Safar8 January 2025the daily coffee pro, Lee Safar, Felipe Croce, FAF CoffeesComment

EP 1267 [ENCORE] Felipe Croce - Adapting to the Coffee Market's Uncertain Future - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.

Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.

This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.

Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.

The Daily Coffee Pro, DCP - Felipe Croce 24Lee Safar7 January 2025the daily coffee pro, Lee Safar, Felipe Croce, FAF CoffeesComment

EP 1266 [ENCORE] Felipe Croce - Specialty Coffee's Value Proposition and Commodity Challenges - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.

In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.

Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.

They discuss value creation, raising prices, and connecting with consumers on a deeper level.

Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.

The Daily Coffee Pro, DCP - Felipe Croce 24Lee Safar6 January 2025the daily coffee pro, Lee Safar, Felipe Croce, FAF CoffeesComment

EP 1265 [ENCORE] Murilo Bettarello - Boosting Coffee Quality with Microorganisms and Biochar | Expert Insights - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming.

This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future.

Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times.

EP 1264 [ENCORE] Murilo Bettarello - The Future of Coffee Farming: Embracing Nature and New Technologies - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production.

Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield.

Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices.

EP 1263 [ENCORE] Murilo Bettarello - Local Knowledge in Coffee Farming: Sustainable Practices for High Yields - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In this 3rd episode of this series on The Daily Coffee Pro by Map It Forward, Lee and Murillo explore how burying cooked rice in the forest helps to cultivate beneficial microorganisms, which are then used to rejuvenate coffee crops damaged by synthetic fertilizers and pesticides.

Learn about the importance of local knowledge, biochar, and sustainable farming techniques in creating a resilient coffee supply chain.

This must-watch episode is packed with valuable insights and practical advice for coffee producers facing the current coffee crisis.

EP 1262 [ENCORE] Murilo Bettarello - Building Resilient Coffee Farms: Insights from Brazil - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.

In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.

In episode two of our five-part series, Lee and Murilo discuss the impressive results achieved by Brazilian farmers through techniques sponsored by coffee roasters from Denmark.

We explore the importance of resilience in coffee farming and the role of roasters and traders in supporting sustainable practices.

Learn how technical assistance and local knowledge have nearly doubled coffee yields, transforming the lives of farming families.

If you're a roaster looking to invest in sustainable coffee sourcing, this is a must-watch. Don't miss our insights on securing your supply chain and supporting coffee producers globally.

The Daily Coffee Pro Podcast by MAP IT FORWARD

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