#693 Werner Thie: Can The Coffee Value Chain Survive?
This is the 3rd episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.
In this third episode, Werner and Lee explore how the corruption and manipulation within the coffee value chain will impact the future survival of the industry.
Connect with Werner via PCR at https://pacificcoffeeresearch.com/ and https://www.instagram.com/pcr.coffee/
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