#694 Werner Thie: Changing Our Impact on The Coffee Supply Chain

This is the 4th episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this fourth episode, Werner answers the question "what needs to change about our relationship to the coffee supply chain" and agriculture in general.

Connect with Werner via PCR at https://pacificcoffeeresearch.com/ and https://www.instagram.com/pcr.coffee/

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