The Daily Coffee Pro Podcast by MAP IT FORWARD

This is the final episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this 5th episode, Werner explains why every business should consider a 500-year plan and how it changes every dimension any business audacious enough to consider it.

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This is the 4th episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this fourth episode, Werner answers the question "what needs to change about our relationship to the coffee supply chain" and agriculture in general.

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This is the 3rd episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this third episode, Werner and Lee explore how the corruption and manipulation within the coffee value chain will impact the future survival of the industry.

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This is the 2nd episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this second episode, Werner shows us why the equation of growing specialty coffee where the producer is paid a fair price seems to be an unsolvable puzzle.

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This is the first episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this first episode, we get an insight into Werner's journey from the tech industry in Switzerland to life on the big Island of Hawaii.

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