#704 Chahan Yeretzian: Coffee Science - Subjective vs. Objective

This is the 4th in a 5-part series with Chahan Yeretzian, Professor for Analytical Technologies, Bioanalytical Chemistry, and Diagnostics at Zurich University of Applied Sciences (ZHAW). In this series, Chahan and Lee explore "The Science of Coffee".

In this 4th episode of the series, Chahan and Lee discuss how science handles the subjectivity of coffee taste objectively.

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#703 Chahan Yeretzian: How Science Defines "Good Coffee"

This is the 3rd in a 5-part series with Chahan Yeretzian, Professor for Analytical Technologies, Bioanalytical Chemistry, and Diagnostics at Zurich University of Applied Sciences (ZHAW). In this series, Chahan and Lee explore "The Science of Coffee".

In this 3rd episode of the series, Chahan helps us understand how science defines "Good Coffee". Super interesting conversation, folks!

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#702 Chahan Yeretzian: Coffee Science & The Coffee Industry

This is the 2nd in a 5-part series with Chahan Yeretzian, Professor for Analytical Technologies, Bioanalytical Chemistry, and Diagnostics at Zurich University of Applied Sciences (ZHAW). In this series, Chahan and Lee explore "The Science of Coffee".

In this 2nd episode of the series, Chahan and Lee explore how coffee research is elevating specialty coffee as a profit-focused industry.

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#701 Chahan Yeretzian: The Science of Specialty Coffee

This is the first in a 5-part series with Chahan Yeretzian, Professor for Analytical Technologies, Bioanalytical Chemistry, and Diagnostics at Zurich University of Applied Sciences (ZHAW). In this series, Chahan and Lee explore "The Science of Coffee".

In this first episode of the series, Chahan helps us understand how science is forging its way ahead into the specialty coffee industry and how it's elevating specialty coffee in the cup.

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#700 Fatima Al Ketbi: Keeping Us As Specialty Coffee Consumers

This is the 5th in a 5-part series with Emirates-based specialty coffee consumer and Civil Engineer, Fatima Al Ketbi. Fatima is a specialty coffee consumer who is not in the coffee industry (yet) and in this series, we'll explore what motivates Fatima's choices as a specialty coffee consumer.

In this final episode of our series, Fatima asks the coffee industry what role it's going to play in being accountable for maintaining the standards of specialty coffee as forces like inflation take place and consumers are asked to pay more for their coffee.

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#699 Fatima Al Ketbi: Define What You Mean By Specialty Coffee

This is the 4th in a 5-part series with Emirates-based specialty coffee consumer and Civil Engineer, Fatima Al Ketbi. Fatima is a specialty coffee consumer who is not in the coffee industry (yet) and in this series, we'll explore what motivates Fatima's choices as a specialty coffee consumer.

In this 4th episode of our series, we ask Fatima what the coffee industry is getting wrong and right about the specialty coffee consumer.

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#698 Fatima Al Ketbi: How I Choose A Specialty Coffee Cafe

This is the 3rd in a 5-part series with Emirates-based specialty coffee consumer and Civil Engineer, Fatima Al Ketbi. Fatima is a specialty coffee consumer who is not in the coffee industry (yet) and in this series, we'll explore what motivates Fatima's choices as a specialty coffee consumer.

In this 3rd episode of our series, Fatima, a specialty coffee consumer, helps us understand what she looks for when she's choosing a specialty coffee and cafe.

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#697 Fatima Al Ketbi: Specialty Coffee Consumer Experiences

This is the 2nd in a 5-part series with Emirates-based specialty coffee consumer and Civil Engineer, Fatima Al Ketbi. Fatima is a specialty coffee consumer who is not in the coffee industry (yet) and in this series, we'll explore what motivates Fatima's choices as a specialty coffee consumer.

In this 2nd episode of our series, Fatima gives us insight into what she's looking for when choosing specialty coffee experiences as a super fan of specialty coffee.

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#696 Fatima Al Ketbi: Being a Specialty Coffee Consumer

This is the first in a 5-part series with Emirates-based specialty coffee consumer and Civil Engineer, Fatima Al Ketbi. Fatima is a specialty coffee consumer who is not in the coffee industry (yet) and in this series, we'll explore what motivates Fatima's choices as a specialty coffee consumer.

In this 1st episode of our series, Fatima takes on the journey of how she went from not drinking coffee to becoming a super fan of Specialty Coffee.

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#695 Werner Thie: Creating a 500 Year Plan

This is the final episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this 5th episode, Werner explains why every business should consider a 500-year plan and how it changes every dimension any business audacious enough to consider it.

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#694 Werner Thie: Changing Our Impact on The Coffee Supply Chain

This is the 4th episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this fourth episode, Werner answers the question "what needs to change about our relationship to the coffee supply chain" and agriculture in general.

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#693 Werner Thie: Can The Coffee Value Chain Survive?

This is the 3rd episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this third episode, Werner and Lee explore how the corruption and manipulation within the coffee value chain will impact the future survival of the industry.

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#692 Werner Thie: Specialty Coffee - An Unsolvable Equation

This is the 2nd episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this second episode, Werner shows us why the equation of growing specialty coffee where the producer is paid a fair price seems to be an unsolvable puzzle.

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#691 Werner Thie: From Tech to Coffee Grower

This is the first episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.

In this first episode, we get an insight into Werner's journey from the tech industry in Switzerland to life on the big Island of Hawaii.

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#690 Judith Ganes: How Pricing Volatility Is Impacting Coffee Producers

This is the final episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".

In this 5th episode, Judy helps us understand the impact of the widespread pricing volatility on coffee producers. Like with any market volatility, some will win, others will lose, and the rest will find a way to adapt.

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#689 Judith Ganes: The Impact of Waste on Coffee Pricing & Supply

This is the 4th episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".

In this 4th episode, Judy outlines how the relationship between coffee consumption and coffee waste has historically helped coffee producers, and how the shift to reducing waste is working against coffee producers.

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#688 Judith Ganes: What Are Certified Stocks of Coffee?

This is the 3rd episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".

In this 3rd episode, Judith educates us on the term "Certified Coffee" (not to be confused with certifications like Fairtrade, etc) and the role it plays in impacting the supply and pricing of coffee in times of short supply or oversupply of green coffee.

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#687 Judith Ganes: Coffee Futures & Differentials

This is the 2nd episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".

In this 2nd episode, Judith helps us understand the fundamental role of the coffee futures market (The C Market) as well as differentials in the pricing of Arabic Coffee and gives us insight into the mitigating forces impacting the pricing and supply of coffee.

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#686 Judith Ganes: The State of Coffee Supply & Pricing

This is the first episode in a 5 part series with returning guest, Judith Ganes. Judith is the owner of JGanes Consulting and an expert in soft commodities trading including coffee and sugar. In this series, Judith will help us unpack "The Future Outlook of Coffee Pricing and Supply".

In this first episode, Judith gives us the landscape of supply and pricing for Arabica Coffee around the world in August 2022 as well as the expectations for the upcoming harvests.

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#685 Anna Abatzoglou: Adapting To Coffee Consumers

This is the final episode in a 5 part series with Anna Abatzoglou. Anna is the Managing Director and Marketing & Membership Manager at Cup of Excellence. Throughout this series, Anna and Lee explore the theme "Cracking The Code Between The Consumer And Specialty Coffee".

In this 5th episode, Anna helps unpack what the specialty coffee industry is going to need to do to adapt to rapidly evolving changes in consumer behaviour over the next decade.

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